Where it all began: The Dreamland Theatre shortly after its opening in 1908.

World theatre Day

Today is World Theatre Day (and, coincidentally, also the occasion of the 94th Academy Awards ceremony).

The history of theatre in Vernon can be dated back to December 12, 1908, when the Dreamland Theatre opened on Vernon’s 30th Avenue. For the first few moving picture shows, the audiences were small, and the theatre could barely cover expenses. In a 1910 newspaper article, the theatre’s manager, H. H. Dean, claimed that the people of Vernon were “afraid they would see something they would be ashamed of, and the public had to be educated as to the class of pictures which would be shown in “Dreamland.”

From Dreamland, to Empress, to Capitol

The Empress Theatre opened at 3207 30th Avenue on May 30, 1912. In 1921, the theatre hosted showings of the films “Stranger than Fiction,” “The Devil,” and “Nobody.” The first films with sound, known as “talkies,” arrived at the Empress in February of 1930.

The Capitol Theatre opened on 30th Avenue in November of 1938. The premier feature film was “The Valley of the Giants,” a “four bell” picture in technicolour selected to showcase the up-to-date colour reproduction equipment at the new theatre.

The Towne and Famous Players

In 1970, the Capitol’s name was changed to the Towne Cinema, which is currently operated by the Okanagan Screen Arts Society.

Vernon’s largest theatre, the Famous Players Cinema in Polson Place, also opened in 1970. In 2005, Cineplex Entertainment purchased Famous Players, and the local theatre’s name was changed to Galaxy Cinemas. Today, Cineplex Entertainment is a three-billion dollar company, while 115 years earlier, Vernonites had to be convinced to visit the Dreamland.


To explore more of Vernon’s history, check out our other blog posts

Gwyneth Evans, Research and Communications Coordinator




Golden age of small town cinema


May, 2020

“Modern In Every Detail Building Brings Vernon To Front In Theatre Activity.”

These were the headlines in the Vernon News on November 3rd of 1938. The previous year J. Fitzgibbons, Canadian Director of Theatres, had made a promise to the citizens of Vernon in the special “Marching Onward” edition of the Vernon News, stating that Vernon would soon have the most modern and complete theatre in British Columbia. On Monday, November 7th, 1938 this pledge became reality when the Famous Players Canadian Corporation opened the new, state of the art, Capitol Theatre on Barnard Avenue

The theatre site at the east end of Barnard Avenue had been settled on after negotiations with the National Cafe Holding Company, who agreed to erect the structure on the site previously occupied by the National Ballroom, and then lease it, under a long term arrangement, to Famous Players.



Capitol Theatre Box Office with advert for Don’t Give up the Ship with Jerry Lewis, 1950


Vernon architect Richard Curtis was engaged to design and supervise the construction of the building. The general contract was awarded to David Howrie Ltd., and the electrical work was given to Okanagan Electric and J.M. Edgar. The Vernon Hardware Company was engaged to install the modern heating and ventilation system, cable of handing one million cubic feet of air per hour.

A formal opening was held at 6:45 p.m., Monday November 7th, with the Hon. Grote Starling, Member of Parliament for Yale, in attendance, along with Mayor Harry Bowman, British Columbia manager for Famous Players, Frank Gow, and new local manager, Walter Bennett. The curtain then rose for the premier feature film “The Valley of the Giants,” a “four bell” picture in technicolour selected to showcase the up-to-date colour reproduction equipment.

The following enthusiastic description of the new theatre appeared in the Vernon News.

“Surmounted by a 50-foot tower and enhanced by a wide marquee running the full length of the National Block, the new building offers an imposing, modern appearance. From Barnard Avenue the play-goer enters an arcade, fifty feet long and beautifully decorated in rose and silver, and goes on into a spacious oval foyer which is handsomely furnished and which is flanked by rest-rooms, and the manager’s office. Here too is noticed an innovation – a check room with a young lady in attendance. As the main auditorium is entered the Vernon theatre-goer will notice another change, that of boy ushers smartly uniformed and specially trained.”

“The auditorium is the last word in theatre accommodation and decoration. Having a floor space two and a quarter times the old Empress Theatre, it will seat approximately 800 persons in the very latest type of fully upholstered chairs set wide apart with ample leg room. The heavily carpeted aisles which hayed concealed lighting, are wide and the floor has sufficient slope to assure perfect vision from every seat. Here too, the decoration has been carried out in shades of rose, lavender, and silver for the walls, while the ceiling is plain, having been treated with acoustic plaster to abolish any chance of echo and to assure a good sound reproduction.”

The cost of construction was approximately $60,000, and the Capitol Theatre was rated as one of the finest theatres in Western Canada. Since that time, many changes have taken place, including the loss of the imposing 50-foot tower and the change of name to the Towne Theatre. However, the theatre still plays a major role in the entertainment scene, bringing in a wide and varied range of movie fare to satisfy Vernon film buffs.

To learn more about some of Vernon’s earliest businesses, visit http://www.okcreateonline.com/the-history-of-local-businesses.html.

Barbara Bell