Spring of 1925
Today is the first day of spring (finally, some might add). Spring has long been a time for new life and fresh starts.
In March of 1925, the coming of the new season was celebrated in Vernon with “Spring Sewing Week” at the Hudson’s Bay Company, in which “thousands of yards of spring fabrics” were put on sale. Notices also began to appear in the Vernon News reminding readers to put in their orders for baby chicks and hatching eggs.
The district’s horticulturalist, M. S. Middleton, provided the British Columbia Fruit Growers’ Association with tips on how to treat winter injury (a type of plant damage) at a public presentation. The city also began its summer tourism campaign, describing Vernon as “the center of the apple-growing industry where the finest, rosiest, and sweetest apples in the world grow.”
The fashionable style for women that spring included long tunics and blouses, chamoisette gloves, and kid-leather heels, while men were encouraged to buy knitted or crepe ties with matching shirts in Spring patterns.
As the last of the snow melted from Vernon’s road, bikes went on sale at Okanagan Saddlery for $40, and the fishing season began (much to the delight of local anglers). MacDonald’s Pharmacy advertised “a splendid assortment of Easter greeting cards and chocolate novelties,” while several local drycleaners recommended giving one’s Easter wardrobe a refresh in the lead up to the holiday.
The city was caught up in the excitement of the new season, another winter behind them.
To explore more of Vernon’s history, check out our other blog posts!
Gwyneth Evans, Research and Communications Coordinator